About the product
The Fitness Flywheel Membership Sales Coach is a structured training system that helps gym owners and teams master high-quality membership sales conversations: consistently, professionally, and at scale.
About the product
Great gyms still struggle with membership conversations
Not because the service isn’t good but because these conversations are hard to get “right”
About the product
Learn how great membership conversations actually work
Whether you're improving your own consults or developing your team, the Membership Sales Coach gives gyms a clear way to practise and improve
About the product
Learn how great membership conversations actually work
Whether you're improving your own consults or developing your team, the Membership Sales Coach gives gyms a clear way to practise and improve
Who this is for
Built for coaching-led gym owners
Owners who believe great gyms are built through standards, not guesswork.
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You care deeply about the quality of your service
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You want membership conversations handled properly
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You want them handled well, whoever is running them
Who this isn't for
This system won’t suit every gym
And that's ok!
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Gyms relying on discounts to fill classes
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Owners who negotiate every membership price
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Operators who think they’ve already mastered sales
Who this is for
Built for coaching-led gym owners
-
You care deeply about the quality of your service
-
You want membership conversations handled properly
-
You want them handled well, whoever is running them
Owners who believe great gyms are built through standards, not guesswork.
Who this isn't for
This system won’t suit every gym
-
Gyms relying on discounts to fill classes
-
Owners who negotiate every membership price
-
Operators who think they’ve already mastered sales
And that's ok!
Practice without pressure
Easy,
Medium,
Hard modes
Roleplay realistic membership consultations in a safe environment.
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Respond to common prospect questions
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Practise handling objections
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Build calm, confident language
Coach Mode
Built-In 24/7 Membership Sales Coach
Learn the structure behind great consultations that convert prospects into long-term members.
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Understand how strong conversations flow
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Learn why prospects say yes
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Develop consistent standards
Coach Feedback
Immediate Structured Feedback
Know exactly what to improve next after each roleplay.
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See where the conversation worked
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Identify what could be stronger
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Improve faster with structured guidance
Video resource library
TFF Complete membership sales playbook
Short lessons that support the training, responsible for Millions (£) in membership revenue.
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Learn the full consultation structure
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Understand mindset and language
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Reinforce what happens in roleplay
Performance Overview
COACH YOUR TEAM WITH CLARITY
Leaders can see who’s engaging, how often, and use that visibility to set expectations and drive improvement.
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See who is practising regularly
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Teach standards across your whole team
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Onboard new staff to membership sales more effectively
12 month outcome
After 12 months using the Membership Sales Coach:
Outcome one
Shared Language Across the Team
Everyone follows the same structured framework, eliminating mixed messaging and inconsistent conversations.
Outcome two
Clear Expectations at Every Stage
Each step of the membership journey is defined, so no part of the conversation is left to interpretation.
Outcome three
Fewer Dropped or Drifting Conversations
A structured approach keeps prospects engaged and confidently moving towards commitment.
Outcome four
Reduced Reliance on the Owner
Coaching and feedback are built into the system, so development doesn’t depend on constant oversight.
Outcome five
Performance Conversations Grounded in Data
Leaders can review measurable progress and guide improvement using clear, objective insights.
Pricing info
Choose your training plan
Three steps most gyms take to get started.
Solo Plan
The owner-operator – 1 Seat
For owners who want to get better at sales, fast
£49
/Month
Practise real sales conversations in under 10 minutes a day
Get sharper at handling objections without guessing what to say
Build a repeatable way to sell your memberships with confidence
Improve how you speak to prospects, without needing a script in front of you
Team Plan
Most Popular
The system-building owner – 3 seats
For owners who want a team that sells like them
£99
/Month
Stop worrying about doing everything yourself
Get your team practising sales daily (without chasing them)
Build consistency in how your team speaks to prospects
Spot who’s engaged, who’s improving, and who needs support
Create a shared standard for how sales conversations should be handled
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
First name
Last name
Gym name
September 30, 2024
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
